Los Angeles, CA—March 12, 2016—On March 20, 2026, TreePeople will mark a defining moment in its 53-year history with History in Bloom, an exclusive first look at the new exhibition honoring TreePeople’s origins and impact in Southern California. The event will also celebrate the official naming of the Schuman Family Foundation Conference Center, a space that has served the community for over 20 years as a place to connect and grow together.
Surrounded by the scenic views of TreePeople’s headquarters in Coldwater Canyon Park, History In Bloom will explore both the organization's deep roots and its commitment to environmental and community resilience across Los Angeles County and beyond.
History in Bloom: The Storytelling Experience
History in Bloom is an exhibition designed to bring TreePeople’s 53-year journey to life and carry its story forward with archival materials on display for the first time.
Through installations and archival storytelling, the exhibit explores:
Surrounded by the scenic views of TreePeople’s headquarters in Coldwater Canyon Park, History In Bloom will explore both the organization's deep roots and its commitment to environmental and community resilience across Los Angeles County and beyond.
History in Bloom: The Storytelling Experience
History in Bloom is an exhibition designed to bring TreePeople’s 53-year journey to life and carry its story forward with archival materials on display for the first time.
Through installations and archival storytelling, the exhibit explores:
- The organization’s 1973 founding and grassroots origins
- How TreePeople grew to lead hundreds of community-driven urban and mountain forestry initiatives throughout Southern California
- The people and partnerships that shaped Los Angeles’ urban forest through TreePeople planting events over the decades
- Our forward-looking vision for environmental and community resilience
Following the March 20th unveiling, the exhibit will remain open to the public on March 23, 2026 - April 8, 2026, offering the broader community an opportunity to engage with TreePeople’s history and ongoing work. The event promises compelling visuals and meaningful dialogue at a time when community resilience is top of mind across the region.
A Landmark Naming Ceremony
A highlight of the day will be the naming of the Schuman Family Foundation Conference Center, a tribute to the foundation’s extraordinary investment in TreePeople’s mission. The Schuman Family Foundation has taken a leading role in advancing TreePeople’s Wildfire Resilience Fund, established in response to the devastating January 2025 Los Angeles wildfires.
“For more than five decades, TreePeople has inspired and supported communities to plant and care for trees, strengthening both our neighborhoods and our environment,” says Dr. Cassie Rauser, CEO of TreePeople. “On March 20, 2026, we celebrate that enduring legacy and recognize the extraordinary support of the Schuman Family Foundation, whose passion and generosity help our organization make an even greater impact throughout Southern California.”
Through a bold matching initiative, the foundation is doubling community donations, which helps to accelerate wildfire preparedness, restoration, and long-term resilience efforts. By honoring the Schuman Family Foundation’s transformational support, TreePeople aims to spark a ripple effect, inspiring individuals, foundations, and corporate leaders to join in advancing wildfire resilience and to invest in safeguarding Southern California’s future.
This milestone represents a shared belief in long-term environmental stewardship, community leadership, and a future shaped by green solutions and restoration.
“Trees give us so much, and in return, we are meant to care for them with the same generosity. It was essential for our family to stand with TreePeople in a moment when our close partnership could strengthen their vital work,” says Laura Schuman, President of the Schuman Family Foundation.
Designed as both a tribute and a call to action, History in Bloom invites guests to experience TreePeople’s story at the Schuman Family Foundation Conference Center as a living campus–one sustained by collective commitment to a greener future.
Event Details:
What: History in Bloom
When: Friday, March 20, 2026, 11:00am - 2:00pm
Where: TreePeople Headquarters, Coldwater Canyon Park
12601 Mulholland Dr, Beverly Hills, CA 90210
Public Exhibit Dates: March 23, 2026 - April 8, 2026, Monday - Saturday, 10:00am - 2:00pm
A Landmark Naming Ceremony
A highlight of the day will be the naming of the Schuman Family Foundation Conference Center, a tribute to the foundation’s extraordinary investment in TreePeople’s mission. The Schuman Family Foundation has taken a leading role in advancing TreePeople’s Wildfire Resilience Fund, established in response to the devastating January 2025 Los Angeles wildfires.
“For more than five decades, TreePeople has inspired and supported communities to plant and care for trees, strengthening both our neighborhoods and our environment,” says Dr. Cassie Rauser, CEO of TreePeople. “On March 20, 2026, we celebrate that enduring legacy and recognize the extraordinary support of the Schuman Family Foundation, whose passion and generosity help our organization make an even greater impact throughout Southern California.”
Through a bold matching initiative, the foundation is doubling community donations, which helps to accelerate wildfire preparedness, restoration, and long-term resilience efforts. By honoring the Schuman Family Foundation’s transformational support, TreePeople aims to spark a ripple effect, inspiring individuals, foundations, and corporate leaders to join in advancing wildfire resilience and to invest in safeguarding Southern California’s future.
This milestone represents a shared belief in long-term environmental stewardship, community leadership, and a future shaped by green solutions and restoration.
“Trees give us so much, and in return, we are meant to care for them with the same generosity. It was essential for our family to stand with TreePeople in a moment when our close partnership could strengthen their vital work,” says Laura Schuman, President of the Schuman Family Foundation.
Designed as both a tribute and a call to action, History in Bloom invites guests to experience TreePeople’s story at the Schuman Family Foundation Conference Center as a living campus–one sustained by collective commitment to a greener future.
Event Details:
What: History in Bloom
When: Friday, March 20, 2026, 11:00am - 2:00pm
Where: TreePeople Headquarters, Coldwater Canyon Park
12601 Mulholland Dr, Beverly Hills, CA 90210
Public Exhibit Dates: March 23, 2026 - April 8, 2026, Monday - Saturday, 10:00am - 2:00pm
Media are invited to capture:
- Archival TreePeople photos and materials on display for the first time
- The curtain unveiling of the newly named conference center
- The natural beauty of TreePeople’s Coldwater Canyon headquarters
- A gathering of leading philanthropic, environmental, and civic voices
- Remarks from CEO Dr. Cassie Rauser and organizational leadership
For media or interview requests, please contact:
Kai McDaniel
Public Relations Specialist
media@treepeople.org
About TreePeople
Founded in 1973 from the vision of a teenager determined to restore Los Angeles’ forests, TreePeople has grown into a regional leader in restoring landscapes and cultivating environmental stewardship. Guided by the belief that trees need people and people need trees, TreePeople brings communities together to plant and care for trees in mountains, neighborhoods, schools, and parks – creating cooler streets, healthier ecosystems, and resilient communities across the region. With hundreds of thousands of volunteers engaged and millions of trees planted, TreePeople continues to grow solutions that help people and nature thrive together. Learn more at treepeople.org.
About Schuman Family Foundation
The Schuman Family Foundation believes in our profound responsibility to inspire people by nurturing what inspires them. Rooted in our deep respect and awe for trees and the natural world, we are committed to conservation and restoration efforts in our native California. Forests and trees have a profoundly positive impact on humanity, and in turn, they depend on our care and stewardship. By protecting and nurturing them, we help create a virtuous cycle of hope and well-being. Through investing in and empowering organizations that cultivate enduring sources of inspiration, the Schuman Family Foundation remains optimistic that we can impact the greater good over a timeline that spans generations.
Kai McDaniel
Public Relations Specialist
media@treepeople.org
About TreePeople
Founded in 1973 from the vision of a teenager determined to restore Los Angeles’ forests, TreePeople has grown into a regional leader in restoring landscapes and cultivating environmental stewardship. Guided by the belief that trees need people and people need trees, TreePeople brings communities together to plant and care for trees in mountains, neighborhoods, schools, and parks – creating cooler streets, healthier ecosystems, and resilient communities across the region. With hundreds of thousands of volunteers engaged and millions of trees planted, TreePeople continues to grow solutions that help people and nature thrive together. Learn more at treepeople.org.
About Schuman Family Foundation
The Schuman Family Foundation believes in our profound responsibility to inspire people by nurturing what inspires them. Rooted in our deep respect and awe for trees and the natural world, we are committed to conservation and restoration efforts in our native California. Forests and trees have a profoundly positive impact on humanity, and in turn, they depend on our care and stewardship. By protecting and nurturing them, we help create a virtuous cycle of hope and well-being. Through investing in and empowering organizations that cultivate enduring sources of inspiration, the Schuman Family Foundation remains optimistic that we can impact the greater good over a timeline that spans generations.
